Don’t Like Writing? Don’t Worry. Knowing You Have a Problem is the First Step
If you’re like many business owners, or humans in general, writing doesn’t fall high on your list of priorities. You want your website to have a blog, you want your social media accounts to have content, but doing the actual grunt work required to make that happen..? Gross. You need to fall back in love with writing.
Again, I repeat, you aren’t alone.
I’m one of those weirdos who would rather write than do almost anything else (Jonathan can vouch for this. He’s a trooper.), but I recognize that doesn’t apply to everyone. Even bloggers go through bouts of writers’ block where they struggle to find motivation to start tapping those keys. – Beyond that, it’s easy to feel like you don’t have time to sit down and write great insights. Whether you’re trying to create content for your customers (as a business) or readers (as a stand alone/not for profit blog), writing is a difficult process. Of course, even outside of writing, life can get stressful. When you’re busy actually making sales, it’s difficult to sit down and write about how you got there. Here are Five Reasons to Fall Back in Love With Writing.
5 Reasons to Fall Back in Love With Writing
1. Your Business/Website/Organization Needs It
58% of marketers said “original written content” is the most important type of content according to a report by Social Media Examiner. This means that written content is outdoing visuals and videos across the board. Now you might be thinking “But wait, posting photos or videos on Facebook gets more reactions than just posting text! That doesn’t make sense!” — The answer to that is simple. The report features the opinion of marketers, who are trying to get a very specific result. – Do photos get engagement on Facebook? Sure! Unfortunately, shares on Facebook don’t equate sales or views on your website.
2. It’ll Save You Money
Brands relying on inbound marketing save over $14 dollars for every new customer acquired (State of Inbound). What’s inbound marketing? Anything that makes your customers come to you. That might come in the form of an engaging blog article, a post on social media about a new service you’re offering, or a guest post on someone else’s blog. What do they all have in common? They require you to write, AND they will save you time and money. Why try to track your customers down wherever they are, when you could simply write something that makes them come to your turf?
3. Don’t Like Writing Articles? No Problem
Fun fact: Infographics are liked and shared on social media 3X more than any other content according to the folks at Massplanner. (PS: That absolutely explains why this post is an infographic as well.) Infographics aren’t the only written content that gets results, though! Quiz engagement numbers go through the roof, and allow you to build better customer relations. The moral of the story? There are plenty of ways that writing converts, so you don’t have to pigeonhole yourself into doing something you absolutely loathe. (Not everyone was meant to have a blog, and that’s okay.)
4. Writing Can Be Cathartic
While I typically think about writing from a web content or copy writing standpoint, writing can absolutely be cathartic and provide relief or release. AlcoholRehab.com actually recommends writing for those who are recovering from an addiction because of its therapeutic value. It’s an outlet where otherwise internalized feelings and thoughts can be expressed. It’s a safe space to get in contact with your subconscious, or an opportunity to make your goals and aspirations real. – If you don’t want to write for professional reasons, it still might be a good idea to write if you’re feeling stressed and can’t pinpoint the reason. An added bonus? You don’t actually have to be good at writing to benefit from the practice. Don’t fear failure. It’s opportunity!
5. If You Can’t Communicate in Writing, It’s Difficult to Succeed
Even if your potential employer, or potential clients don’t take Kyle Wiens’ stance that good grammar is a necessary qualification to hire someone, writing is still an absolute must, so it’s worth it to learn to love it. In today’s digital age, odds are that even those who find you on Periscope or Youtube will end up on your Website, Facebook, Instagram, or other social media page. You can’t rely solely on phone calls, or artfully crafted images to reach your customers for you. Sooner or later, emojis won’t be enough.
Not buying it? Check out my Sources, which are 100% not formatted any semblance of correctly:
- The Social Media Examiner Report – 2015
- The State of Inbound Report
- “Your Company Is Only as Good as your Writing” Harvard Business Review by Kyle Wien