Paperless Post Review

Paperless Post Review

Online invitations are rapidly becoming the norm for everything from birthday party invitations and RSVPs for weddings to corporate events. They’re popular because of their ease of use and their flexibility. They can also be used in conjunction with online event scheduling websites. As a stationary addict with a small apartment, I loved the idea of getting to customize and send greetings or invitations without the hassle and expense of having cards printed up and mailed. I was contacted by Anagram Interactive about reviewing Paperless Post invitations. They provided access to the Paperless Post service in exchange for an honest review of the service.

Paperless-post
Screenshot of Paperless Post

The best part of Paperless Post is probably the wide variety of designs and occasions. I don’t typically mail Christmas cards or birthday cards – but that isn’t due to lack of interest. I started browsing the Halloween section because I love October and all things spooky.

choose-your-design
Choose Your Design

Paperless Post has a very intuitive, user-friendly interface. Once you choose your card design the site allows you to make changes. The text customization options are incredibly extensive. Some of the nature-themed cards like this Birchwood invitation could easily be used for any occasion, or for no reason at all. The electronic greeting card game sounds like the perfect way to begin sending simple one-off cards.

pick-a-design
Pick a Design

The text can be modified in a variety of ways. You can change the content, change the font size, change the font face – whatever details exist can be tweaked to customize your experience. The envelope and postage customization options are also neat. Since the envelope front is what appears in the recipient’s inbox, these details can make all the difference. The choices made on those customizations also appear in the animation when the recipient opens the card. The customizations cost “coins” rather than set dollar amounts. Check out the different details they have for the interior, exterior, and backdrop.

The cards themselves can also serve many purposes. The cards can be “just for fun,” collect RSVPs or information, or link to a separate website like your gift registry, wish list, or social media event. If you’re sending a “just because” card, the only message that is necessary is the one in the card, and Paperless Post doesn’t mandate data collection.

 

envelope-preview
Email Preview

After you’ve set all your details, you can send test emails. The email will contain a version of your card to proof. The email your recipients receive will show the exterior details you selected, and then once they click the card it will open. Once you’re certain the content, layout, and details of your card design are right you can send the emails to your entire mailing or contact list. The coin rate is listed per card, so calculating your expenses for Christmas cards or wedding invitations just got a whole lot easier!

The thing I like most is the fact that once you’ve created a card format and customized the interior message, you can send emailed greetings to friends, family, and business associates at any time. If you create general ‘thinking of you’, ‘get well soon’, or ‘thank you’ cards you can add email addresses of recipients whenever appropriate.

The email distribution page is straightforward. You enter the name you’d like your cards to be sent from (“the Smiths”, “David and Rob”, “The Truman Family”, etc.), the subject you’d like to go in the email, and then load the email addresses you’d like to send to. You can add emails individually, import files, or link your address book for maximum convenience. You can also schedule it so the emails can go out on a certain date/time, so if you’re trying to get a leg up on holiday cards you can work on them whenever you have time in between shopping and other duties.

paperless post review email listOverall I love what Paperless Post is doing. Whether I’m working on invitations for an event, birthday cards, or holiday cards, I’ll be using their services rather than resorting to the USPS.

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