A few weeks ago I posted an article with basic information about creating a Media Kit for your blog. Knowing what to put onto your blog is arguably one of the most important steps of the process, but knowing how to implement that information. Many bloggers shy away from creating a media kit because they aren’t especially tech savvy. They may not know how to create complicated graphics (I’ll be posting later this month about some invaluable online alternatives to Photoshop), and they believe that is necessary to create a professional looking media kit. The good news is, that isn’t so! I’m not the most graphically inclined person, myself. Without sites like Canva (which allow me to create) and Pinterest (which inspire me when designing), I probably would have a very plain looking blog. HOWEVER, that doesn’t mean that I can’t have a professional media kit.
Pictured is the media kit I created when I first started Blogging Onward. I created it after I had only been blogging for three months. I did some minor research about what to include and did my best to make it look like I wasn’t completely challenged in the graphic design area. It may or may not have worked, as I have it posted on my site but have yet to send it out to anyone/solicit work using it. Why? Well, I’ve had enough luck through Fiverr and other avenues. (Facebook has been an amazing networking tool! I’ll be sure to write about it sometime.)
For this project, since I had dug so deeply into researching what successful bloggers do in order to snag clients for everything from buying ad space, to sponsoring giveaways for your readers or review posts, and everything in between! The If you missed the majority of the content you should include, be sure to check out my post from a few weeks ago about how to make an quick & easy media kit. If you have all your figures together and just want to hop into the design phase, read on!
- Your Media Kit Needs to be Aesthetically Appealing, but it is Still Like a Resume or Business Card
What I mean here is that although you want your media kit to be pretty and reflect well on you and your capabilities as a blogger, you don’t want to get so caught up in design elements that you lose track of it’s purpose. Remember, this is something that will need to be distributed widely (so you don’t want it to be an inbox/storage space hog; it’ll get tossed), and that many firms still print hard copies of media kits. You want something that can be easily printed, especially when you’re sending pitches out, blindly. In that same vein…
- Make it Easy to Read and PROFESSIONAL
This means avoiding slang. Although you can use a vaguely conversational tone, as you might in your blog, you don’t want to be tossing around words or phrases that you wouldn’t feel comfortable saying in a job interview or while on a business phone call. Aside from your query or cover letter, this may be the first time that these organizations are seeing your writing. With that being said, try to avoid throwing around too much technical jargon unless it’s directly related to the services you provide. You don’t want to confuse or overwhelm the reader.
- Make it Short and Informative
Avoid long paragraphs when you can. Keep your sentences short and concise, and try to avoid having paragraphs that are more than 5 sentences long. (There is a little bit of wiggle room there, but be mindful of how many overly long sections you are including.) Too many words can make people feel as if they can skip over or bounce through your media kit, which may cause them to miss details. Sometimes those hidden details prove you would be a wonderful fit, so don’t risk it!Also related to length, I will mention that some guidelines suggest that you can have a media kit that is between 3-10 pages. I personally opt for 1-2 as my maximum, and here’s why.
I choose to efficiently utilize space on every page. I recommend putting all of your primary information, including your contact details, on the first page of your media kit and let the additional pages be things like work or photography samples. This helps keep all of the immediately necessary information up front and in an easy to print format. If you intermingle details about your website with photo samples or graphic design work, it’ll be difficult for all of it to be captured if you contact an agency that prefers to print out details about potential brand partners.
- Limit the Number of Fonts and Images
You’ll want to limit the number of fonts which are used in the media kit so that it doesn’t look too busy or tacky. Remember those elementary school newsletters that would always have 5+ fonts, and was riddled with clip art because the secretary or teacher got a little too carried away with Microsoft Word? Yeah, we don’t want that. It goes back to the ‘professionalism’ idea. You don’t want the media kit equivalent of wearing stripes with plaid with florals. (Yes, all at once.) Gaudy isn’t professional, even though at times it can be fun. As for the images, unless it’s your logo, header, or a head shot of you/a group shot of your team, you can skip it. Either include a an example or two on a second (or more) page, or opt to include a separate “portfolio” image to showcase your photography/graphic design/whatever skills. Some bloggers (like myself) opt to have a separate portfolio section on their website that they can link to in their cover letter and the media kit, so as not to bog down the email with large attachments or with possibly irrelevant samples.
- Keep Your Information Current
There are few more things more important than keeping your media kit up to date when you are seeking potential sponsors, brands, or organizations to work with. Sending out an outdated media kit implies that you don’t really care about the opportunity, or that you are trying to pass off inaccurate information as true. Many times, having an up to date media kit will only help you, as most people tend to grow their social media presence/page view statistics over time, rather than lose it.
Now that you have all the tools you need to create a successful media kit, you’re all set to download the templates I have available. Neither one of these templates requires Photoshop or any other graphic design program, you can tweak them in Microsoft Word, Microsoft Powerpoint, or Open Office. — If you don’t like the templates or don’t want to receive a monthly digest of the resources I post here, feel free to unsubscribe after you receive the freebie and never receive another email from me!