When you first start out wanting to work from home, start your own business, or freelancing it can be frightening and even seem impossible. It’s the old conundrum that you faced when you were a teen and trying to find your first job. How is it that you can get experience without first having experience? Fortunately when you start an online business or freelancing career, you can make your own experience and prove your expertise with just a little work!
- Blog Regularly Toward Your Audience – Start a blog on your website and blog directly to your audience with many forms of content, discussing many issues that the audience has. It’s a great way to get traffic, but it’s also a great way to demonstrate expertise.
- Write a White Paper about a Problem – A white paper is a long report that addresses a problem and then offers solutions to the problem. If you write a paper or two about individual problems your audience has, you’ll be able to show your expertise even though you’re just starting out.
- Publish a Book about Your Expertise – Writing a book and authorship is always a great way to show your expertise. Direct the book to your target audience and answer questions they may have. Address one problem and solve it and then you’ll get more respect that you do know what you’re talking about.
- Make Checklists to Help Your Target Audience – If you know the types of things that your audience has questions about, you can create helpful checklists, cheat sheets, or tip sheets that are available for view and/or download on your website or blog.
- Share Answers Freely on Social Networks – Social networks like LinkedIn, Facebook, and even forums and message boards are great places to answer other people’s questions in a way that highlights your expertise.
- Become a Contributing Writer – Blogs, websites, newspapers and magazines all want more content and will take well-written, expertly delivered articles. Some of these will even pay you for the content. Write originally for each and rely on your bio to send traffic your way.
- Get on a Speaking Circuit – Create a couple of presentations that you could easily turn into public speaking fodder. Practice by putting that information on video on your blog, YouTube, Facebook, and anywhere else you share video. Consider doing a live Periscope or Google Hangout of the content. Make a “one sheet”, a single downloadable 8×11 sheet that tells about what you’ll speak on and your prices.
- Create a Dedicated YouTube Channel – Many people have become famous because of YouTube, and even if fame isn’t your goal you can still find potential clients using this platform. You’ll be able to YouTube as a way to demonstrate your expertise on the topics of interest to your audience. The same can be said for Periscope, if you’d rather do more “in the moment” presenting.
- Host a Free Webinar or Teleseminar – Technology enables you to do a lot to spread the word about your knowledge and expertise. You can do “how to” videos, and tip videos and more to show the world and most importantly, your audience, what you know.
These ways to show your expertise when first starting out don’t require you to have a huge client roster, or even a following yet. Doing them will help you gain a following, improve search engine optimization (SEO) of your website or blog, and help you build the work-at-home business of your dreams. Have another example of how to demonstrate expertise when you’re first starting out and don’t yet have a portfolio? Comment or reach out on Twitter. I’d love to hear what you have done to make a splash in your field!